Free from sugar and chemical additives, bfresh comes in two great options:
Feeju is more than just a drink – it’s an experience of refreshment, natural goodness, and well-being, all inspired by the “Feel the Juice” philosophy.
Each Feeju range stands out for its premium quality, authentic flavors, and practical solutions, perfect for both retail and professional use.
Are you in search of standout, naturaland premium-quality products that add value to your business? At vRoubis
we believe in partnerships that inspire growth and innovation.
Join us on a journey of flavor, quality, and creativity.
Fill out the contact form and let’s make something amazing together!
At vRoubis, we craft natural, handmade beverages with passion, offering a burst of freshness, well-being, and exceptional quality in every drop!
From the favorite bfresh spitiko up to the innovative Feeju Functional Shots, each of our products is made with care and the purest raw materials. Guided by sustainability and a deep love for our land, we offer authentic flavors and complete solutions for coffee and hospitality businesses.
Athlete, tennis coach, and a passionate advocate of wellness, Vassilis Roubis founded vRoubis, with a vision to create innovative, handmade products that promote well-being and sustainable living.
His core values are rooted in creativity, a love for flavorful experiences, and a deep commitment to a healthy lifestyle.
At vRoubis, everything we make starts with thoughtfully selected natural ingredients and a hands-on approach where it matters most. From zesting to squeezing, our handmade processes give us complete control over taste and quality.
Once crafted, our products are bottled in state-of-the-art facilities that meet the highest international safety standards and are certified by leading global organizations. This way, we ensure that every step, from fruit to bottle, delivers exceptional quality and total safety you can trust.
vRoubis was founded in 2014 by Vassilis Roubis, driven by a passion for crafting natural, handmade beverages from Greek fruits and herbs.
Inspired by his dedication to a healthy lifestyle – and encouraged by friends and collaborators – he created bfresh spitiko, the first handmade lemonade in a jar. A product that reflects his values of wellness, taste, and sustainability.Today, vRoubis continues to innovate, staying true to the founder’s original vision: to create refreshing, health-forward beverages that celebrate quality and nature.
A large quantity, incredible flavor combinations, and most importantly—it’s 100% natural. I was blown away!
The lemonade with Chios mastiha is really good! I’ll definitely try the other flavors too…
Amazing flavors… especially the lemon–mastiha—it’s become our favorite! 
I love lemon and ginger, and this is my favourite tea, so having it as lemonade was really refreshing. I wish we had it in the UK.
Our corporate responsibility is an integral part of our identity – a way of expressing our commitment to a better world.
At vRoubis, our commitment to quality, handcrafted soft drinks and juices that promote wellness extends beyond our products, actively contributing to sustainable development, promoting sport and supporting social responsibility activities.
Throughout our journey, we implement specific actions that stem from the heartfelt participation of our people. Actions aimed at making a positive footprint, giving and caring.
With sensitivity and concern for our fellow human beings and society as a whole, we actively support the efforts and work of numerous humanitarian organizations and social institutions.
With collective spirit and solidarity as our common denominator, we support their valuable work.
We stand by various vulnerable groups and non-profit organizations such as the food bank, social soup kitchens and grocery stores.
We show practical support to vulnerable social groups through partnerships with the Food Bank, social soup kitchens and grocery stores. Through our actions we aim to strengthen the concept of social cohesion, taking care of those who really need it.
At vRoubis, protecting the environment is a fundamental value. Aiming for the smallest possible ecological footprint, our team leads the way in environmental initiatives, incorporating innovative practices into our daily operations.
One of our key actions is the recycling of organic production residues. These are converted into high-quality compost, which, according to the European Union, improves soil quality, increases soil organic matter and reduces irrigation needs, promoting sustainable agriculture.
Innovation in packaging is one of our key priorities. Bfresh spitiko, a natural blend for making handcrafted soft drinks, is available in 100% recyclable glass bottles with a shelf life of 8 to 18 months. These bottles do not require refrigeration for storage, and once opened, the product remains fresh for up to 10 days.
Each 1 litre bottle offers up to 20 unique servings, significantly reducing the need for additional packaging. This approach reduces shipping costs, saves up to 80% space and energy, and reduces the environmental footprint.
Another way to save energy is smart planning of routes for the transport of our products. We make sure to optimise transport routes to reduce the kilometres travelled and delivery time. This allows us to:
With the message “WE together can do more” we actively support the work of the non-profit Scientific Mastology Society – Iasi – Support (E.M.E.I.S.).
We support their efforts financially and we have already distributed 18.000 handmade bfresh spitiko refreshments to our partners, while communicating the action of H.M.E.I.S.
For years we have been companions and helpers in all their efforts because we deeply understand that women’s smiles are precious.
vRoubis continues its dynamic growth in international markets, earning a significant distinction at the Wabel Dubai Summit 2025, one of the most influential B2B networking institutions in the FMCG sector.…
vRoubis was honored with two prestigious awards at the FEA Awards 2025 held in Thessaloniki. These distinctions confirm our commitment to quality, innovation, and taste, as well as our mission…
The global functional beverages market exceeds $150 billion and is set to reach $250 billion. Functional drink shots are the new wellness and health trend, driving innovation and business growth…
With a turnover reaching €3.4 million and a growth rate of 25%, the Greek startup vRoubis is strengthening its position in a challenging market, while simultaneously expanding its international presence…
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