Press Mentions

The global functional beverages market exceeds $150 billion and is set to reach $250 billion. Functional drink shots are the new wellness and health trend, driving innovation and business growth worldwide. 👉 Read the full article here (in greek):

With a turnover reaching €3.4 million and a growth rate of 25%, the Greek startup vRoubis is strengthening its position in a challenging market, while simultaneously expanding its international presence through Amazon USA and strategic partnerships with high-value brands such as Starbucks and Four Seasons. 👉 Read the full article here (in greek):

Startups with fresh and innovative ideas are not found only in technology — as the company vRoubis demonstrates, they also exist in manufacturing and in the excellent utilization of primary sector production, adding significant added value. 👉 Read the full article here (in greek):

From homemade lemonade to a business success story: VRoubis invests in modern production, agritourism, and sustainable growth, achieving a 25% sales rise in 2025. 👉 Read the full article here (in greek):

The purely Greek company vRoubis, with over 11 years of experience in the market, is redefining the world of healthy beverages. vRoubis crafts premium natural beverages by hand, using local citrus fruits and herbs — completely free from sugar, preservatives, and artificial additives. 👉 Read the full article here (in greek):

Once a tennis coach, now a founder — Vassilis Roubis’ handmade lemonades are drawing attention from global funds. 👉 Read the full article here (in greek):

VRoubis, a Greek soft drink company from Chalkida, was born in the midst of the economic crisis of 2012 by Vasilis Roubis. Starting from his home kitchen, he created handmade soft drinks without sugar and preservatives. Its story is an example of perseverance and creativity, proving that even in the most difficult times, new business…

Development of a cutting-edge, eco-friendly factory – Insights from Founder and CEO, Vasilis Roubis 👉 Read the full article here (in greek):

Bfresh, based in Evia, innovates with handmade juices free from sugar and preservatives, reaching a turnover of €2 million in just three years. With investments in green energy, organic waste recycling, and plans for a wellness center, the company combines growth, sustainability, and respect for the environment. 👉 Read the full article here (in greek):

We visited vRoubis’ facilities and discovered how they managed to seal a partyof vitamins and health into a single shot. 👉 Read the full article here (in greek)::