At vRoubis, we honor the richness of the Greek land by crafting handmade products with the same care and devotion we would use at home.

Behind the name VRoubis we are a “family”, a group of people who, with passion and care, every day choose citrus fruits from organic crops, which ripen naturally under the Greek sun. Authenticity and quality are non-negotiable for us because we believe true taste and meaningful enjoyment start with the best ingredients.
For us, handmade is not just a method – it’s a philosophy. Every fruit has its character, and we treat it with the respect it deserves. From squeezing lemons by hand to grating fresh ginger, every step of our process reflects this care.
Free from preservatives and added sugar, our products are naturally processed in small batches to preserve their full flavor and aroma.

This care at every stage becomes a tasting experience rich in fresh aromas and flavors, expressing the genuine freshness and quality of Greek nature.

Handmade process

From grating fresh lemon and ginger to squeezing citrus fruits, most stages of our production are done by hand. This artisanal approach is what gives bfresh spitiko & feeju their unique taste and refreshing character.

Freshness

We carefully select premium ingredients and fresh citrus fruits from certified organic or trusted farms in Greece. Harvested at the peak of ripeness under the Mediterranean sun, they bring out the full spectrum of flavors and aromas in our juices and beverages.

Wellbeing

Following the principles of a healthy lifestyle, we avoid using sugar and preservatives. Instead, we offer natural sweetness through low-glycemic sweeteners like organic agave, natural fruit sugars, or stevia. Our recipes are based on natural ingredients rich in antioxidants, delivering multiple health benefits. The result is a unique taste experience with minimal calories, free from gluten and artificial colorings.

Sustainability

At vRoubis, we are committed to sustainable growth that respects both people and the planet. Every stage of our activity — from sourcing raw materials to packaging and distribution — is designed to reduce our environmental footprint and manage resources responsibly.

We carefully select raw materials from organic and certified farms, collaborating with producers who share our vision for clean and high-quality nutrition, and we use eco-friendly packaging made from recyclable or recycled materials.

As part of our circular economy approach, we convert our organic waste into soil enhancers through composting, contributing to the natural recycling of resources and the regeneration of the land.

At the same time, we invest in solar energy systems to reduce our dependence on non-renewable energy sources and enhance the energy self-sufficiency of our production facilities.

For us, sustainability is not a trend but a way of life and a production philosophy — a daily commitment to creating products that respect nature, people, and the future we want to build.

Quality & Safety

At vRoubis, everything we make starts with thoughtfully selected natural ingredients and a hands-on approach where it matters most. From zesting to squeezing, our handmade processes give us complete control over taste and quality. Once crafted, our products are bottled in state-of-the-art facilities that meet the highest international safety standards and are certified by leading global organizations. This way, we ensure that every step, from fruit to bottle, delivers exceptional quality and total safety you can trust.

vRoubis was founded in 2014 by Vassilis Roubis, driven by a passion for crafting natural, handmade beverages from Greek fruits and herbs. Inspired by his dedication to a healthy lifestyle—and encouraged by friends and collaborators—he created bfresh spitiko, the first handmade lemonade in a jar. A product that reflects his values of wellness, taste, and sustainability. Today, vRoubis continues to innovate, staying true to the founder’s original vision: to create refreshing, health-forward beverages that celebrate quality and nature..