The feeju brand participated as Official Functional Shot Partner in the major celebration of sports, wellness and sustainability in Messinia.
Athens, May 2026 – vRoubis, through its brand feeju, participated as Official Functional Shot Partner at Messinia Challenge 2026, one of the leading sports tourism and wellness events in Greece and Europe.
From 7 to 10 May 2026, Messinia became a meeting point for people of all ages, athletes, families, children and visitors from Greece and abroad. With more than 5,500 participations from 34 countries, over 70 activities, and a strong focus on sustainability and inclusion, Messinia Challenge once again proved that sport has the power to unite, inspire and create meaningful experiences.
Within this vibrant setting, feeju functional shots were present throughout different moments of the event, offering a natural boost and a refreshing taste experience during the running races, tennis, basketball and Pilates by Mandy sessions. feeju’s presence was directly connected with energy, movement, wellness and the modern need for small, practical choices that can easily become part of everyday life.
A special highlight was feeju’s participation in the basketball activities of the event, through the Knockout Event powered by feeju, with the presence of legendary Joe Arlaukas. The much-loved skills game brought rhythm, excitement and smiles, bringing participants closer to the true spirit of sport: effort, fun, fair play and energy.
feeju was also by the side of the running participants, in an event that placed special emphasis this year on sustainability, inclusion and the connection between sport and nature. From the routes across the unique Messinian landscape to the parallel wellness activities, Messinia Challenge offered the ideal setting for a brand born from the need for authentic, functional and high-quality products.
feeju functional shots were created for those looking for an easy and enjoyable way to bring more energy, endurance and wellness into their day. In a small and practical format, with carefully selected ingredients, vitamins and minerals, feeju shots accompany moments of intense activity, exercise, demanding everyday routines and personal care.
For vRoubis, participating in Messinia Challenge 2026 was more than a sponsorship presence. It was a meaningful connection with the values the company has consistently supported: quality, authenticity, Greek creativity, and respect for people and the environment. The feeju philosophy met the spirit of an event that promotes sport as a life experience, not only as a performance.
“We are very happy that feeju participated in Messinia Challenge 2026 as Official Functional Shot Partner. For us, energy is not just a word. It is movement, effort, participation, joy and the connection between people through sport. Our presence in tennis, basketball, Pilates and running highlighted exactly that: every moment can have its own small dose of natural boost and wellness,” said Vasilis Roubis, founder and CEO of vRoubis, the company behind the feeju and bfresh spitiko brands.
With the motto “Every shot counts,” feeju continues to support initiatives that promote wellness, active living and positive experiences around sport. The presence of feeju functional shots at Messinia Challenge 2026 marks another step in the brand’s journey towards a more modern, functional and meaningful lifestyle, where quality and enjoyment coexist with the everyday need for energy.
About feeju
feeju is the functional shots brand by vRoubis, inspired by the philosophy of “feel the juice.” With a focus on quality, taste and functionality, feeju shots are designed to offer a practical wellness experience in a small format, ideal for the modern lifestyle.
Every shot counts.
