Vasileios Roubis

Founder & CEO of vRoubis

Athlete, tennis coach and dedicated to well-being, Vasilis Roubis founded vRoubis with the vision of creating innovative, handmade products that promote wellness and sustainable development.

Its core values ​​include creativity, a love of culinary experiences and a commitment to a healthy lifestyle.

It all started in 2008, when, through experiments and taste tests in his kitchen, he began to explore the natural harmony of fruits and herbs. After the encouragement of friends and collaborators, he decided to create handmade products without sugar and preservatives. Thus was born bfresh spitiko, the first “handmade soft drink in a jar”.

Continuing his search for products that support an active and healthy lifestyle, he created Feeju Functional Shots, natural juices in a shot, with beneficial natural ingredients, enriched with vitamins and minerals, designed for those who want to strengthen their body easily and enjoyably, at any time of the day.