Our Story
vRoubis was founded in 2014 by Vassilis Roubis, driven by a passion for crafting natural, handmade beverages from Greek fruits and herbs. Inspired by his dedication to a healthy lifestyle – and encouraged by friends and collaborators he created bfresh spitiko, the first handmade lemonade in a jar. A product that reflects his values of wellness, taste, and sustainability. Today, vRoubis continues to innovate, staying true to the founder’s original vision: to create refreshing, health-forward beverages that celebrate quality and nature.
The year the first bfresh spitiko handmade beverage was born – in its signature glass jar!
That same year, vRoubis took a major step forward by establishing its production facility, bringing to life a vision of natural Greek beverages & soft drinks crafted with care and passion.
2017 – First international appearance at Anuga (Cologne) and start of export activities
2021 – New factory opens in Drosia, Chalkida | Launch of new brand: feeju – feel the juice… with tea!
2022 – New product launches: bfresh rtd, feeju Mix It, feeju cordial syrups
2024 – Factory expansion | Export-focused growth | New products: feeju lime | feeju cordial syrups.
2025 – Launch of the new Feeju Functional Shots line
With constant commitment to innovation, Feeju introduces its Functional Shots line — natural juice shots designed to support modern wellness needs. Enriched with functional ingredients, vitamins, and minerals, these small but powerful shots make it easy and enjoyable to care for your body, any time of day.