vRoubis continues its dynamic growth in international markets, earning a significant distinction at the Wabel Dubai Summit 2025, one of the most influential B2B networking institutions in the FMCG sector.
What Is the Wabel Dubai Summit 2025
The Wabel Dubai Summit is an international B2B networking summit designed to bring buyers and suppliers from emerging and developed markets into direct and meaningful contact. The philosophy of the event is based on targeted buyer–supplier meetings, aiming to create strategic partnerships across the Middle East, the Gulf countries, and the wider global markets.
International Award for vRoubis at the Wabel Dubai Summit 2025
As part of the summit, vRoubis received the “Most Innovative Product – Drinks Category” award for its new product feeju functional shot: Grape Lemon Mastic Prebiotic with Vitamin C.
This innovative product introduces a new functional experience in the wellness shots category, combining:
- Prebiotics to support gut health
- Vitamin C to strengthen the immune system
- Chios mastic, with proven benefits for digestion and the microbiome
With an authentic lemon flavor and a Mediterranean character, the product blends scientific functionality, natural ingredients, and contemporary consumer trends.
The award was received by Export Manager, Manos Vasdekis, who highlighted the importance of collective effort and collaboration as key drivers of progress, development, and international growth. At the same time, Marketing Manager, Katerina Koronaki, referred to the global trend towards functional beverages and the continuously growing importance of personal care and wellbeing.
Innovation Setting New Standards in the Beverage Industry
This international recognition reflects vRoubis’ creative approach, authentic flavours, and strong product identity, elements that stood out and impressed buyers from diverse markets worldwide.
The distinction at the Wabel Dubai Summit 2025 confirms that vRoubis does not merely follow developments in the beverage sector but actively contributes to shaping them, setting new standards and paving the way for further international expansion.
